Press "Enter" to skip to content

Absa ends 13-year sponsorship of South Africa’s PSL

South Sudan NEWS PORTAL

FILE PHOTO: Players and staff of South African football club Mamelodi Sundowns celebrate winning the 2018/2019 Absa Premiership. COURTESY: PSL

South Africa’s Premier Soccer League (PSL) will have to search for a new sponsor for the next season following an announcement that Absa Group will be ending its sponsorship of the Absa Premiership when the contract expires at the end of the current season.

Absa has been the sponsor of the South African Premier Division since 2007 while its overall relationship with South African football has existed since 2004.

The news came as a surprise to many as just in August 2017, the pair signed a new five-year deal worth R500 million.

In a statement, Absa thanked the PSL, the administrator of South Africa’s top football league, and the football community for a fruitful partnership and support over the years.

“We have enjoyed a long, fruitful relationship with the PSL and have supported the PSL’s work in South African football and sports development. While we will no longer be the anchor sponsor for the PSL, soccer will always remain close to our hearts. We are therefore exploring alternative options to continue our relationship with the PSL, Absa Group CEO Daniel Mminele said.

S.Sudan NEWS PORTAL:  UNICEF warns over alarming malnutrition

PSL Chairman Dr. Irvin Khoza said that the 13-year period of Absa’s involvement will always be fondly remembered by football fans.

“The Absa Premiership era will forever be a reference point for football glory, both in term of club development and player performance in our sports history. The PSL is grateful to Absa for strengthening the league to true professionalism,” Khoza said.

According to Absa’s head of sponsorships Mtunzi Jonas, who spoke to local radio station SA FM, the specific reasons of why the partnership with the PSL was ended should not be the primary focus at the moment.

S.Sudan NEWS PORTAL:  South Sudanese refugee drowns in Kakuma camp

Mtunzi said that while decisions in the interest of Absa had to be made, the Group was proud of its contribution to South African football.

“As Absa, we can confidently say that the Premiership is in a good and better position than when we started with the PSL in 2004 when we sponsored the Absa Cup,” he said.

“Our partnership comes to end with a lot of pride and some people have described our involvement as the golden era.”

Original full article available on the website → Africa Live – CGTN Africa

Credits : Africa Live – CGTN Africa (https://africa.cgtn.com) → Author : South Sudan PRESS REVIEW

S.Sudan NEWS PORTAL:  Citizen TV’s Lillian Muli reveals the 1 regret she has in Life


Publishing and Aggregation by : South Sudan NEWS PORTAL
Permission : Central Press Syndicate South Sudan
Facebook : South Sudan NEWS PORTAL

We respect the intellectual property rights of our news sources and expect our users to do the same. We may provide links to external news sources from time to time, but any trademarks, logos, photographs and videos remain their copyrighted works. If you feel our website violates fair use or infringes on your copyright, inform us immediately for redress.
The Central Press Syndicate of South Sudan publishes articles related to South Sudan from press wires, verified social media sources and Google news, thereby centralizing South Sudanese news from all over the web, in an easy to read format.

↓↓↓

Read related stories with similar tags below:

Be First to Comment

Leave a Reply