(Last Updated On: November 5, 2019)

Facebook on Monday unveiled a new logo that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and others.

The logo just says “Facebook,” but in a really bland and generic font, which alternates between blue, green and hues of purple, red and orange, all colours that represent its other brands.

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Blue stands for Facebook, green WhatsApp and purple, red and orange for Instagram.

A GIF shows the word mark displaying in different colours to represent the different brands.

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“People should know which companies make the products they use,” Facebook said in a blog post.

The company plans to use the new logo on products and marketing materials in the weeks ahead.

“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” it added.

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In June, the company began including “from Facebook” within its apps that includes Messenger, Instagram and WhatsApp.

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